Building What’s Next: People.inc

Brand names carry a lot of weight. They show who a company is, what it stands for, and what people can expect before anyone reads a single word on a website, in an article, or in an ad.

People Inc., formerly Dotdash Meredith, rebranded to show who they are, what they stand for, and how they connect with millions of readers every day. As America’s largest publisher, People Inc. focuses on relevance, clarity, and putting people first. Their goal is to stay relevant, earn trust, and prove that thoughtful, credible storytelling never goes out of style.

This week, we’re excited to feature People Inc. and share how a name can make all the difference.

How They Found the Right Name

People Inc. is home to iconic brands such as People, Allrecipes, and Entertainment Weekly, reaching millions of readers every day. The rebrand simplified the name, highlighted human-created content, and built on the strength of its flagship brand, People magazine.

As CEO Neil Vogel said, "As our business and ambitions have grown, we realized we already had the best name for us, People. People Inc. reflects our energy and vibrancy, the promise of our incredible brands, and our distinctly human legacy."

The internet is noisy, full of AI-generated content. People are hungry for real, human stories, and this rebrand was all about meeting that need.

Why People Inc?

People Inc. delivers stories readers actually use. From People Magazine to Better Homes & Gardens, they’re recipes people share, travel guides people plan around, and lifestyle tips that fit seamlessly into everyday life.

The team runs a newsroom-style process that fits each platform: print covers stars like George Clooney, the web highlights trending names like the Kardashians, and Instagram spotlights creators like Alix Earle. They let the experts lead and meet audiences where they are, making every story stick.

Your Name Can Say It All

People Inc. proves that strong branding, credible content, and smart storytelling create real impact. Securing and rebranding with a .inc domain of your own signals that same credibility right from the start.

If you’re a founder, creator, or marketer looking to build trust and stand out online, your .inc domain is ready. Join the community of startups and innovators building what’s next on .inc.

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