What is Vibe Marketing?

If you’ve been anywhere near LinkedIn, Twitter (X), or marketing circles lately, you’ve probably heard the buzz around vibe marketing.

Think of vibe marketing like “vibe coding” in tech, where AI slashes development time from months to days. Now, marketers are using AI automation to create, test, and optimize entire campaigns in hours, not weeks.

It’s not just the future—it’s what marketing looks like right now.

🧠 Part 1: What Is Vibe Marketing?

It started out as a simple idea: if developers can use AI to write and optimize code quickly (a trend known as vibe coding), why can’t marketers do the same for campaigns?

That’s exactly what vibe marketing does. Instead of spending weeks brainstorming, writing, designing, and testing—marketers now use AI tools to:

• Come up with campaign ideas in minutes
  
  
• Instantly generate ad copy, emails, or landing pages
  
  
• Test multiple versions at once across different platforms
  
  
• Track results in real time and optimize as they go

And we’re not just talking theory.

“A single smart marketer with the right AI stack can now outperform entire agencies,” says Greg Isenberg.

🧠 How Vibe Marketing Actually Works

So how does vibe marketing play out in the real world?

It starts with AI at the core of your creative process—not just sprinkled in at the end. This means flipping the traditional workflow on its head.

1. Idea Generation Becomes Instant

Instead of long brainstorm sessions, marketers now prompt AI tools (like ChatGPT or Gemini) with campaign goals and get dozens of tailored concepts in seconds.

Example: Want to launch a summer product campaign for Gen Z? Just prompt your AI assistant with your audience, tone, and goal—and you’ll get everything from TikTok angles to email hooks in minutes.

2. Content Creation Gets Auto-Scaled

AI tools write copy, generate images or videos, and even build landing pages. What used to take a full team of writers, designers, and developers can now be done with a single person orchestrating the right tools.

Tools like Jasper, Midjourney, and Copy.ai are making this a daily reality—not some futuristic dream.

3. Multi-Variant Testing Without the Hassle

Instead of A/B testing two versions, vibe marketing means launching 10+ variations and letting AI instantly identify what works—then auto-iterating.

Dynamic creative optimization (DCO) is now accessible to everyone, not just enterprise brands.

4. Real-Time Feedback Loops

Thanks to AI-driven analytics, marketers can get real-time data on performance and instantly tweak headlines, CTAs, or visuals—no need to wait weeks for a post-mortem.

🧠 How We’re Using Vibe Marketing at My.inc

At My.inc, we don’t just talk about vibe marketing—we run on it.

We’ve built an AI-first marketing stack that helps us move faster, create smarter, and scale without needing a giant team.

Here’s what that looks like in practice:

1. Strategy & Ideation:

 We use ChatGPT, Quillbot, and SEMrush to plan content, find the right keywords, and sharpen messaging. Our custom GPT bot even helps find our content “core” and   tailors ideas to match.

2. Content Creation:

   Canva helps us build quick infographics. Copy.ai handles captions and hashtags. It’s fast, and always on-brand.

3. Page Design:

   Cursor AI gives us quick Figma wireframes for landing pages—no design bottlenecks.

4. Email & Lead Gen:

    Instantly.ai powers our outreach and automates cold email campaigns. We can scale lead generation without needing a full SDR team.

This is what vibe marketing looks like in real life: AI tools stacked to move faster, create more, and test constantly—without burning out.

How to Get Started with Vibe Marketing ?

You don’t need a huge team or fancy setup to start using vibe marketing—you just need the right mindset and a few smart moves.

Here’s how to dive in:

1. Shift Your Workflow

Start thinking of AI as a creative partner, not just a tool. That means involving it from the very beginning—during ideation, not just execution.

Instead of:

“I’ll use AI to rewrite this.”
Try:
“I’ll use AI to brainstorm, plan, draft, and test.”

2. Start Small (But Stack Smart)

Pick one area to automate—like content ideas, blog outlines, or email subject lines. Once you’re comfortable, layer in other tasks like visual design, A/B testing, or lead gen.

You’ll quickly build your own mini vibe marketing stack.

Pro tip: Want to make your brand instantly feel modern and AI-native?

👉 Grab a .inc domain to signal innovation and credibility from day one. It’s clean, flexible, and built for fast-growing businesses.

3. Focus on Speed & Iteration

The power of vibe marketing is in how fast you can test and improve. Don’t aim for perfect—aim for fast, functional, and optimized over time. Launch, learn, tweak, repeat.

4. Stay Curious, Not Robotic

AI gives you the speed. But your human insight is what makes it resonate. Keep asking:

“Does this feel right for my audience?”
“What’s the emotional hook?”
“Would I click on this?”

Use the tech—but trust your gut.

Final Thoughts: Why Vibe Marketing Is Just Getting Started

Vibe marketing isn’t a trend—it’s a shift.

A shift in how we create, test, and connect with audiences.
A shift in who can build great campaigns—and how fast they can do it.

Whether you're a solo founder, a lean team, or scaling a brand, vibe marketing levels the playing field.

Welcome to the new era of marketing—where your next big idea is just a prompt away.